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July 7, 2021

Case questions for CAMPBELLS SOUP COMPANY

General Questions

1) a)Why Campbell Soup Company should reevaluate the Campbells packaging?

b) What are the driven factors for this reevaluation?

c) What is mirror neurons? How mirror neurons works?

2) a) Please specify briefly all Marketing Research Companies and please indicate why Campbell chose to use 3 different Market Research companies for this new Campbells soup package design.

b) What is methaphor ? and why we use methaphor in advertisement?

3) Please list the traditional Market Research applications and other Market Research tools with brief explanation and indicate why Market Researchers need other Market Research tools other than Traditional Market Research applications?

4) How neuroscience will be used to prepare marketing strategy?

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