provide recommendations for how the communication from leadership might be improved
Working closely with stakeholders who are involved in your project and whose opinions and actions will have a direct impact on the project outcome is critical for any organization. This is because, nearly one-third of initiatives fail due to a lack of communication.
Setting ground principles for effective stakeholder communication will save time, eliminate hurdles, and, in the end, ensure that the project is completed on time and on budget. When engaging with stakeholders in the banking industry, I have used a variety of communication approaches. These ways of communication have been used, however they are thought to have both positive and negative aspects, depending on the message’s goal of discussion and the desired outcomes.
Scheduling or arrangement of a meeting
Presentation of newsletters
Phone call meeting or separate online “screen to screen” meetings
Launch meeting
In health marketing, several forms of connection are critical. Arranging or scheduling a meeting with a stakeholder, for example, is a method of communication that appears corporate and fosters harmony with the client and the organization that deals in health care marketing. The reason is because it does not require a huge number of personnel and saves time. One may consider how this meeting could lead to the creation of a discussion portfolio in the form of a power point presentation, in a visual format. One of the key drawbacks of this strategy is that it is easily misinterpreted by either the organization’s leadership or by stakeholders, who may perceive one as being highly ambitious. Another factor to consider is the location of the gathering, which may or may not be conducive to debate.
Lunch meetings might easily end in casual contact in any stakeholders’ meetings. Nonetheless, this medium is a wonderful way to gather honest feedback or get stakeholders to sign off on a certain idea you are working on. Remember that casual meetings can be just as successful as formal meetings.
You can act proactively by defining a newsletter to be sent out to stakeholders at set intervals using the company’s intranet or collaboration platform. Even stakeholders who are not directly involved in your project can benefit from it. You should avoid using e-mail for situations that require immediate feedback because it is a one-way communication channel. Separate face-to-face encounters, as time-consuming as they may be, are the most effective approach to get the word across to stakeholders. Since not everyone responds to your presentation style in the same way, engaging with stakeholders individually allows you to address their concerns in greater depth and with better control. Of course, because of the graphically dispersed teams and the growing practice of involving independent contractors in projects, “screen to screen” is quickly replacing “face to face,” with so many meetings taking place via online communication and collaboration platforms. It is not necessary to provide a presentation; instead, concentrate on the conversation.
provide recommendations for how the communication from leadership might be improved. How might you use some of the identified strengths, or the recommended improvements, in your final project, to communicate your marketing plan to the internal and external stakeholders?
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