Imagine you are a consultant and you are required to develop the B2B Marketing strategy for the B2B d
Imagine you are a consultant and you are required to develop the B2B Marketing strategy for the B2B division of a Company that has B2C and B2B division
– Explain the main differences between the B2C and B2B world. Analyze those differences in the company chosen o The buyer
o The target audience
o Purchase process
o Relationship with the client o Marketing strategies
The report should be in word document format
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