The MKTG525 Course Project is the creation of a strategic Marketing Plan (paper drafts and final version) and summary presentation.
Conduct research online or in the DeVry Library and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.
Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
Recommend a new product or service to add to the company’s portfolio
Conduct a Porter’s Five Forces analysis
Conduct a SWOT analysis
Conduct a market analysis
Establish strategic objectives
Identify issues in the marketing environments
Recommend marketing activities and programs
Establish a budget and determine BEP
Recommend controls to monitor and measure success
Capture the value of this assignment in a self-reflection.
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