To further research this topic, refer again to the Open Source Zembik (2014) article Social media as a source of knowledge for customers and enterprises. Briefly address the topics below in a 500-word written assignment. Cite other journal references available in the Reference Article module, or in the PBSC library databases, where appropriate. Use standard APA format, provide proper in-text citations for all references, and place a reference list at the end. Do NOT copy and paste material directly from the articles. See grading scale for further information. To submit, select the Written Assignment link, attach your document file, then select Submit.
Section I – Use a Level 1 heading: Social Media Features
List and describe three of the six Social Media features discussed in the article. Explain how each might be employed by businesses to promote their organizations and assist customers when making business decisions. Provide any personal examples from your experience.
Section II – Use a Level 1 heading: Types of Social Media
List and describe three of the 13 SM types categorized in the article. Explain how each might be employed by businesses to promote their organizations and assist customers when making business decisions. Provide any personal examples from your experience.
Section III – Use a Level 1 heading: Promoting an organization through media relations
Based on Zembic’s analysis, demonstrate your skill at promoting an organization through media relations. To accomplish this, review the types of information coming directly from an enterprise and the types coming from consumers (see Table 3). Then, as an entrepreneur for a new startup, explain how you would use this type of information in your media promotion strategies. You may refer to the promotional strategy you proposed in Written Assignment 01 (Lesson 03) and refine that proposal by explaining exactly how you would utilize data collected from these information sources. Discuss strengths, weakness, and challenges with your revised strategy
Zembik, M. (2014). Social media as a source of knowledge for customers and enterprises. Online Journal of Applied Knowledge Management, 2(2), 132–148.
Zembic article on Social media.pdf
attached is the sample APA to follow
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