After viewing the Documentary New Kings of Marketing please provide the following.
Documentary link: https://www.youtube.com/watch?reload=9&v=JiYdBLB90IM
In a short essay research the use of a social media influencer for a product, service or company. (Your choice)
(Options for discussion)
What type of revenue has the influencer produced since endorsing the particular product, service or company?
Maybe even uncover what the organization paid this person for their endorsement.
How was this particular person sought out to market the product, service or company? (Do they actually use the product or were they introduced due to an endorsement deal?)
Is the company owned by the particular influencer?
Do competitors of your researched product, service or company use influencers to market their product?
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