Using IT to Gain Competitive Advantage

Using IT to Gain Competitive Advantage

As businesses face increased competition on a daily basis, the need for innovative products and services increases as well. Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on businesses unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies meet those challenges and secure competitive advantages.

In this Discussion, you will identify a company that has used IT to gain competitive advantage and examine the role of IT in enabling that advantage.
To prepare for this Discussion:

Identify a company that has used IT to gain a competitive advantage over its competitors. In addition, identify two of the company’s competitors.

Post a 150- to 225-word (2- to 3-paragraph) explanation of how a company has used IT to gain competitive advantage over its competitors. In your explanation, do the following:
Briefly describe the selected company and two of its competitors.
Explain the nature of the competitive advantage and how IT has enabled
that specific advantage.

To support your response, be sure to reference at least one properly cited scholarly source.