Question 1.Marketing plans
Question 1.Marketing plans that cover marketing activities from two to five years into the future are called __________.
a) generic marketing strategies
b) long-range strategic plans
c) marketing strategies
d) long-range marketing plans
e) marketing tactics
Question 2.With the exception of such industries as autos, steel or forest products, most long-range marketing plans cover a period of __________.
Question 3.Annual __________ are documents that deal with the marketing goals and strategies for a product, product line or entire firm for a single year.
Question 4.A (n) __________ is a business strategy that can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
Question 5. Which type of firm can use a generic business strategy?
a) Low-cost producers
b) Reseller
c) Discount firm
d) Consumer products firm
e) Any firm regardless of the product or industry.
Question 6.Porter’s generic business strategy shown inbox “D” is called __________.
a) quality focus
b) cost leadership
c) differentiation
d) cost focus
e) differentiation focus
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