Question 1.Marketing plans

Question 1.Marketing plans that cover marketing activities from two to five years into the future are called __________.

a) generic marketing strategies

b) long-range strategic plans

c) marketing strategies

d) long-range marketing plans

e) marketing tactics

Question 2.With the exception of such industries as autos, steel or forest products, most long-range marketing plans cover a period of __________.

Question 3.Annual __________ are documents that deal with the marketing goals and strategies for a product, product line or entire firm for a single year.

Question 4.A (n) __________ is a business strategy that can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.

Question 5. Which type of firm can use a generic business strategy?

a) Low-cost producers

b) Reseller

c) Discount firm

d) Consumer products firm

e) Any firm regardless of the product or industry.

Question 6.Porter’s generic business strategy shown inbox “D” is called __________.

a) quality focus

b) cost leadership

c) differentiation

d) cost focus

e) differentiation focus