Q1 PRICING OBJECTIVES CONCEPTUAL

Q1 PRICING OBJECTIVES CONCEPTUAL

Which of the following statements about pricing objectives is true?

 a. Market share and unit volume are synonymous.

b. Unit volume is not a type of pricing objective because it is a production strategy.

c. A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society, in general, is pursuing a social responsibility objective.

d. The target return is a type of market share objective.

 e. All of the above statements about pricing objectives are true.

Q2 PROFIT OBJECTIVES CONCEPTUAL

Which of the following statements about profit objectives is true?

a. Managers in the United States have long been praised for their insistence on managing for long-run profits.

b. Profit objectives are frequently measured in terms of return on investment.

 c. Firms that are interested in strategic planning set their objectives to maximize current profit.

d. A target return pricing objective would only be used by a company that needs to attract more customers to survive.

e. Market share and unit volume are two types of profit objectives.

Q3 PROFIT OBJECTIVES CONCEPTUAL

Which of the following statements about profit objectives is true?

 a. One type of profit objective is managing for long-run profits.

b. Profit objectives are frequently measured in terms of return on investment.

c. American firms are sometimes criticized for maximizing current profit, another profit objective.

d. Movie studios ensure that those firms in their channels of distribution make adequate profits.

e. All of the above are true about profit objectives.

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