NDC Health Corp. is a U.S.-based

Question 1

 NDC Health Corp. is a U.S.-based company that provides North American pharmaceutical manufacturers with market research on prescription drug sales. It recently started distributing commonly-used prescription drugs in the United Kingdom. Since it was new to the wholesaling end of the pharmaceutical business, NDCHealth was implementing a __________ strategy.

1. Diversification
2. market development
3. product penetration
4. market penetration
5. product development

Question 2

With regard to business definition, railroads may have lost business because of they:

1. defined their business too narrowly.
2. defined their business too broadly.
3. priced their services too high.
4. are simply an outmoded form of transportation.
5. are too slow and cumbersome.