A representative from Office
Question 1
0 / 1 pts
<p>Which of the following best represents direct marketing?
- A representative from Office Depot contacts a local newspaper about an upcoming charity walk event supporting cancer research.
- Yamaha Motors promotes a new boat engine in an industry magazine.
- A telemarketer contacts you at home to promote a pre-approved loan.
- A representative from Nike calls directly to a buyer’s office at Foot Locker to get a new sneaker on the retailer’s shelves.
- A nice lady in Publix gives you a free taste of a recipe to promote the salmon they have on sale.
Question 2
1 / 1 pts
<p>At the prepurchase stage of the consumer purchase decision process:
- personal selling is more effective than advertising.
- advertising is more effective than personal selling.
- publicity is the most effective promotion tool.
- personal selling is the most effective way to communicate with potential buyers.
- trade promotions are more effective than personal selling.
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