A representative from Office

Question 1

0 / 1 pts

 <p>Which of the following best represents direct marketing?

1. A representative from Office Depot contacts a local newspaper about an upcoming charity walk event supporting cancer research.
2. Yamaha Motors promotes a new boat engine in an industry magazine.
3. A telemarketer contacts you at home to promote a pre-approved loan.
4. A representative from Nike calls directly to a buyer’s office at Foot Locker to get a new sneaker on the retailer’s shelves.
5. A nice lady in Publix gives you a free taste of a recipe to promote the salmon they have on sale.

Question 2

1 / 1 pts

 <p>At the prepurchase stage of the consumer purchase decision process:

1. personal selling is more effective than advertising.
2. advertising is more effective than personal selling.
3. publicity is the most effective promotion tool.
4. personal selling is the most effective way to communicate with potential buyers.
5. trade promotions are more effective than personal selling.