Select a product and research its target market. The product that has been selected is Under Armour. The following questions may help guide your research:
• What segmentation tools are best used to describe the target market?
• What research can you find on this target market?
• What about the product or the way it is marketed leads you to believe you have selected the right target market?
• In what way does the company meet the needs of the target market with the product you have selected?
• How might the target market be broken into smaller niche markets?
• In what ways might this product or its marketing be altered to better appeal to the target market?
Please use these question.
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