Address at least 5 elements of the Situational Analysis and the Product

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

Company: Starbucks

Situational Analysis:

Vision , Mission, Strategic objectives, Values

Strengths/Weaknesses

Competitor’s Strengths/Weaknesses

Market Segments

Product, Place/Distribution, Promotion, and Price Strategies:

Creating a Brand Image

Maintaining Brand Image

Branding Concerns

Promotion/Integrated Marketing Communication

Advertising Strategy/Objectives

Push and Pull

Media Strategy

Advertising Execution

Public Relations/Strategies