Assignment 1 is to identify a marketing/market opportunity. Marketing/
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Assignment 1 is to identify a marketing/market opportunity. Marketing/market opportunity is the forecasting for a specific product or service, now and over the next several years.
For example, "The market opportunity for electric cars is a growing market with hundreds of million in demand and is expected to grow at more than 20 % per year for the next 10 years.
However your marketing opportunity identificaiton requires strong evidence from various resources to support your prediction/assumption.
Find a product/service other than electric cars and fill up the form and submit the assignment by Feb. 12 at 5 PM.
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