APPEALS AND EXECUTIONS ? sounds like a law class! ADVERTISING APPEALS?

APPEALS AND EXECUTIONS … sounds like a law class!

ADVERTISING APPEALS—the approach used to elicit a consumer response or feeling.

Explain these: 1 page

RATIONAL APPEALS—

EMOTIONAL APPEALS—

REMINDER ADVERTISING—

TEASER ADVERTISING—  

CREATIVE  AD EXECUTION—the manner in which an advertising appeal is carried out  or presented. Give an example of each of these: (describe an ad you  recall or provide a link to one that you find)

 1. Straight-sell or factual—

 2. Scientific/technical evidence—

 3. Demonstration—

 4. Comparison—

 5. Testimonial—

 6. Slice of life—

 7. Animation—

 8. Personality—

 9. Imagery—

 10. Dramatization—

 11. Humor—