APPEALS AND EXECUTIONS ? sounds like a law class! ADVERTISING APPEALS?
APPEALS AND EXECUTIONS … sounds like a law class!
ADVERTISING APPEALS—the approach used to elicit a consumer response or feeling.
Explain these: 1 page
RATIONAL APPEALS—
EMOTIONAL APPEALS—
REMINDER ADVERTISING—
TEASER ADVERTISING—
CREATIVE AD EXECUTION—the manner in which an advertising appeal is carried out or presented. Give an example of each of these: (describe an ad you recall or provide a link to one that you find)
1. Straight-sell or factual—
2. Scientific/technical evidence—
3. Demonstration—
4. Comparison—
5. Testimonial—
6. Slice of life—
7. Animation—
8. Personality—
9. Imagery—
10. Dramatization—
11. Humor—
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