Find an article about an organization’s current use of IT

Find an article about an organization’s current use of IT to enhance its customers’ experience or select an organization you are familiar with in Saudi Arabia. Write a paper describing the following: Where is IT’s enhancement of the customer experience delivering value to the organization? What challenges or obstacles does the firm encounter in enhancing the customer experience using IT? Requirements: Your paper should be 3-5 pages in length, not counting the title or reference pages, which must be included. Include at least two scholarly references in addition to the course textbook. Your paper must APA style guidelines, as appropriate.