Complete the creative executions portion of your campaign, a
Complete the creative executions portion of your campaign, and submit the completed social media marketing campaign.Milestone One: Company SelectionIn task 1-4, you will submit the company for which you will conduct a social media marketing campaign. The format should be a paper. In the description, youneed to provide a brief history of the company and explain why you chose that company. The company is Loot Crate. This paper should be between 1 and 2 pages in length. Milestone Two: Identifying the Target MarketIn task 2-3, you will identify the target market for the company that you selected for your social media marketing campaign. The format should be a paper. In thispart, you will identify why it is important for a company to understand its target even through social media channels. Make sure you provide demographic andpsychographic information on the target as well. This paper should be between 1 and 2 pages in length. Milestone Three: Developing the Framework of the Social Media Marketing CampaignIn task 4-3, you will develop the framework of your social media marketing campaign. The format should be a paper. In this part, you will identify the socialmedia platforms you intend to use for your selected company. Select at least three different platforms. Provide rationale for each selection. For example, if youselect Facebook as one platform, indicate why you decided to use it and how it will help your company. This paper should be between 1 and 2 pages in length. Milestone Four: Goals and Objectives of a Social Media Marketing CampaignIn task 5-3, you will identify the goals and objectives of your social media marketing campaign. The format should be a paper. In this part, you will examine eachsocial media platform that you selected and identify a minimum of three objectives for the campaign. These objectives need to be measurable. For example, youmight say, “Increase our Facebook likes by 20% over 12 months.” Then, explain why you want to do this and how it will benefit your company. This paper shouldbe between 1 and 2 pages in length. .Milestone Five: Develop Tactics of a Social Media Marketing CampaignIn task 6-3, you will develop the tactics of your social media marketing campaign. The format should be a paper. In this part, you will identify marketing tacticsunder each platform and indicate the tactics or ideas you have to promote over the three channels. There can be some overlap, but try to come up with differentpromotions for each. In this section, you will provide bulleted ideas that will help you reach your social media objectives in Milestone Four. This paper should bebetween 1 and 2 pages in length. Milestone Six: Creative Executions and the Final Social Media Marketing CampaignIn task 7-3, you will complete the creative executions portion of your campaign and submit the completed social media marketing campaign. The format shouldbe a paper. In this part, you will need to create the media that will allow you to reach the objectives of the campaign. You need to create and/or describe theelements that will go into your plan. For example, if you plan on offering a coupon and promoting it over the various channels, create the coupon and put it inthe document. Try to be as creative as possible. Also, while most social media is free, there are some costs associated with it. Provide a budget based on theexpenses related to the campaign. Some of the common costs are associated with the promotions that come with the campaign. Graphics, coupons, videoproduction, etc. would be considered expenses related to the campaign. This should be a complete, polished artifact containing all of the main elements of thefinal product. It should reflect the incorporation of feedback gained throughout the course. This paper should be between 6 and 12 pages in total length..
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