Create a written strategic communications plan for the profe

Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include thefollowing components and may be written in a professional report format. Seethe formatting requirements for additional information.1. Descriptiona) What is your challenge or opportunity?b) Why is this professionally important to you?2. Goala) What goal or outcome do you want to achieve withthis communication?i. Is it clear, concise, and actionable?3. Audiencea) Who is your target audience?i. What are the professional positions of theaudience members?ii. What demographic characteristics will theaudience comprise?iii. What is your relationship to the audience?iv. What background knowledge and expertise doesthe audience have?v. What does the audience know, feel about, and expectconcerning this communication?vi. What preconceptions or biases do you possessthat might prevent you from building rapportwith your audience?b) What information is available about your audience?i. What research/sources will you use to obtain informationabout the audience?ii. What conclusions have you been able to draw aboutthe audience?c) What tone will you use to convey your message?i. Is the setting casual or formal?ii. Is the communication personal or impersonal?4. Key Messagea) What is the primary message you must convey toyour audience?i. Is the message compelling and memorable?ii. Is the message clear and concise?iii. Is the message aligned with your audience’s goalsand needs?5. Supporting Pointsa) What three to four points, reasons, or justificationssupport your message?i. What research/sources will you use to obtain facts/dataabout your message?6. Channel Selectiona) What communication style will you employ(Tell/Sell or Consult/Join), and why?b) What channel(s) will you use to deliver your message,and why will they be the most effective?c) What purpose is served by each channel you have selected?7. Action Requesta) Is your call to action you are making to your audience clear,concise, and easily actionable?