What’s in a Name

Sally’s Idea
Sally just texted you all excited about a new project which is a follow-up to last weeks grueling tasks. She wants you to develop the name of the new restaurant you two are starting. Sally already has a catering business named, “Eagle Catering Company.” You know that she is aiming for an upscale menu with exotic dishes that she has been working on all year at the CIA. That effort is still underway, and she cannot provide you with the details because she has to wait until it is reviewed under the Intellectual Property Statutes. She suggests that you look at some of the upscale restaurants like the ones in California that serve dishes that are crafted using liquid nitrogen or Nitrous oxide. Evidently, there is a restaurant there that serves dishes with N2O gas, and it has everyone laughing out of their seats! You respond by telling her that maybe thats not the recipe she wants to try considering the potential for tort liability.

Your Initial Post
Research the following phrase on the Internet:  “The advantages and disadvantages of a particular name for a restaurant business.”
Post two advantages and two disadvantages.
Research the following phrase on the Internet: “Is the use of a ‘Doing Business As’ (DBA) better or worse than using a primary corporate name?
Post one advantage and one disadvantage for each.
Post a possible restaurant name that you like, and provide a justification of why your suggestion is the best pick. When thinking of names, you should consider the information we know about Sally, the information from the module readings, and the research you conducted on restaurant names