For a company like Chaparral Steel

Retrieve the article below from the Business Source Complete database. 

Forward, G. E., Beach, D. E., Gray, D. A., & Quick, J. C. (1991). Mentofacturing: A vision for American industrial excellence. Academy of Management Executive, 5(3), 32-44. doi:10.5465/AME.1991.4274462

Read thoroughly the article and answer the following questions:

1. For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
2. As mentioned in the case study, research and development at Chaparral are integrated into product design and development. Do you think this is a good practice? Please explain.
3. Can a manufacturer be low-cost and high quality at the same time? Please explain.

Provide adequate support for your postings and properly cite your sources
Refer to the syllabus for grading information. Discussions are graded for writing skills (clarity, style, and grammatical structure, accuracy, quality and completeness).

Reminder: A high quality post is one that explicitly links your personal opinion or experience with the course materials or other relevant outside sources using proper APA format. Both in-text citations and a reference list are required for this discussion. You may earn up to 10 points. You may find the following resources helpful:

American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.

http://www.apastyle.org/learn/tutorials/index.aspx 
http://isites.harvard.edu/icb/icb.do?keyword=apa_exposed
http://www.cps.neu.edu/student-resources/tutoring-services.php
https://prowritingaid.com/
http://owl.excelsior.edu/grammar_essentials/
http://library.northeastern.edu/