Deliverable 2 – Communicating a Brand

Deliverable 2 – Communicating a Brand

Scenario
Congratulations! Based on your understanding of the relationship between marketing communication and brand development, the brand manager for Grit has asked you to join their team! You will be working together to generate interest, attention, and support throughout the company as well as with consumers.
Instructions
Youve been asked to create a report outlining key elements of the marketing campaign as well as an internal memo to share this information with the companys internal stakeholders.
Part 1 – Report
Create a report in a 2-3 Microsoft Word document that:
    Identifies the target audience for Grit and summarizes the importance of the target audience for marketing communication initiatives
    Communicates a brand promise you created and discusses the importance of a brand promise in marketing communication initiatives
    Identifies the values the brand messaging will convey
    Explains how the company wants the brand to be perceived
    Conveys the desired brand voice
    Explains the brand positioning for the drink in the beverage market.
Part 2 Internal Memo
Now, write a 1 page internal company memo that will be emailed to all employees that explains the role of marketing communication in brand development, the new product and how it will be branded. The purpose of the memo is to get the companys employees excited about the product and to gain their support. Make sure to include these six elements of branding, using information from the report you created in Part 1.
    Target audience
    Brand promise
    Brand perception
    Brand values
    Brand voice
    Brand positioning
    5 PAGES TOTAL