consider a hypothesis that you want to test

You need to convert the business questions into a research question, consider a hypothesis that you want to test, apply learnings found in the literature that already exists on the subject, and consider how you would conduct the research and deliver your analysis back to your audience.

Your research paper should follow this structure (min 15 pages, max 25 pages, not including title page, table of contents, bibliography, and appendices):

Executive Summary (written last, no more than 1 page)
Background and definition of the research question (2-3 pages)
Conceptual framework, theoretical methodology, literature review (5-8 pages)
Data collection methodology (primary or secondary, 2-3 pages)
Data analysis methodology (3-5 pages)
Findings from the data analysis (2-3 pages)
Conclusions and recommendations (1-2 pages)
References
Appendices (includes CV and academic tutor evaluation)
For this activity, you must:

Read this HBR article on good business writing.
Write an outline to your paper with the above sections as headings and 1-2 paragraphs about each section, excluding the Executive Summary.
Write an introduction for a research plan that includes the following components:
Background of the problem
Research questions to address the problem
A brief literature review summarizing the existing research on the topic
Identify the stakeholders and audience who will benefit from your research
Data collection plan
Grading Rubric: 30% for completeness, 40% for original writing and thought, 30% for correct MLA formatting.