analyze a (global) FORTUNE 500 company

BOOK is included in additional material= CHAPTER 11 ONLY

Narrative writing can include only a very few bullets.

Choose one from the following companies: Nestle, Proctor & Gamble, Google, Starbucks, Merck, Apple, or Dell.

Students will be expected to analyze a (global) FORTUNE 500 company and submit a five page strategic audit paper that describes the case issues, alternatives and your recommendations for significantly increasing company performance. The company must be one of the following: Nestle, Proctor & Gamble, Google, Starbucks, Merck, Apple, or Dell. A useful content and format template for this strategic management audit/case study is outlined in the Homepage Strategic Audit Project link together with other information that will assist you complete this assignment. In addition, three examples of a Strategic Audit Project report are posted in the July 17 Announcement: Additional Guidelines for Strategic Audit Project. There are also a few other subsequent Strategic Audit announcements posted in July that you will find very helpful.  In addition, CHAPTER 11 of our textbook provides guidelines and suggestions for the Strategic Audit Project.

The purpose of the Strategic Audit is to identify key problems/opportunities and to formulate at least one mission-directed Corporate or Business Unit strategy based on the companys external political, legal, technology, and socio-economic forces; its internal resources and organizational factors; and its global set of industry and competitive threats and opportunities. The analysis-based strategy could, for example, result from the implications of an important contemporary business trend such as outsourcing or supply chain innovation, information technology advances, cultural change, merger/acquisition, globalization, or other related factors that could significantly impact company performance.

The paper should include a half-page executive summary, and apply concepts, principles and techniques learned in our strategic management course, including environmental and industry analysis, SWOT analysis, key issue analysis, alternative strategies, and conclusions and recommendations, as illustrated in the Strategic Audit template.

The report should demonstrate an understanding of business analysis techniques learned in this and other business courses. The Universitys global learning objectives and other business course and major learning objectives form the basis of the rubric used to evaluate your final report. In addition, the six curriculum learning objectives listed in the syllabus will be assessed using this rubric.

Your final report must be submitted in a professional business narrative format with (only) infrequent bullet points, tables and charts. A report submitted in outline form or consisting mostly of bullet points will not be accepted.