BUS402 WK 3 Journal

Mission Statements

COMPANY SELECTED: MICROSOFT

Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article (Hull, 2013), being sure to review this Now, turning to the company you selected, research and find the companys mission statement. Then,

• State how the mission statement provides guidance for the companys organizational activities.
• Evaluate the companys mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
• Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
• Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.

Carefully review the for the criteria that will be used to evaluate your assignment.

Required Resources

Text

Abraham, S. (2012). . Retrieved from https://content.ashford.edu/

• Chapter 6: Creating Strategic-Alternative Bundles
• Chapter 7: Choosing the Best Strategy/Support

Article

Moore, K. (2011). Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/

• This article compares two points of view to consider which may be the most relevant today and will assist you in your Porters Five Forces discussion forum this week.
  Accessibility Statement does not exist.