THREE PROGRAM IDEAS PROPOSAL FORMAT
Describe the 3 Health (or Health Determinant) Program Concepts you will be evaluating for your term project. (put each on a separate page; use bullet statements, font no smaller than 12)
Example Health Determinants:
Housing instability/homelessness
Food insecurity
Interpersonal violence
Family and social support
Employment & income
Education (for employment)
Utility needs
Transportation (esp. to healthcare)
(A concise description of each opportunity covering the following points):
Offering
o What type of offering is envisioned? (i.e., commodity, product, service, or experience)
o Name, describe or otherwise help people visualize your offering
Customer
o Who are you offering it to? Who is the user or beneficiary? How many users are there?
o How does the user use your offering?
o Who is the economic buyer or decision maker? How many buyers are there?
Value Proposition
o Why is the offering important to the user? Why is the offering important to the buyer?
o The associated offering improves the customers well-being by solving a big problem or creating a significant opportunity for them. Describe the problem or opportunity that the program is intended to address.
o What is the program is expected to accomplish in terms of outputs and impact? Consider both short-term and long-term results.
o Succinctly state the value proposition in a way that people can easily understand and support (i.e., I get it and they get it).
Substitutes or Alternatives
o What substitutes or alternatives are currently being offered to provide that value to customers?
Substitutes are offerings in different forms that have the same functionality, e.g. coffee, coca cola, and energy drinks are all substitute offerings for someone seeking a boost when tired. They include direct competition.
Alternatives are offerings with distinct functions that serve the same purpose, e.g. taking a nap is an alternative to the offerings mentioned above.
People
o Who are the people (the team) that will be required to start this venture or initiative?
o What relevant experience do they need to bring to the table?
o Are there specific skills or knowledge required (or can these be gained in a timely fashion)?
o Are additional contributors or partners required?
Distinctive Competencies
o What distinctive competencies do you/your team provide?
o Truly distinctive competencies contribute to your capability to add value, and are at the same time:
valuable and visible to the customer
rare among solution providers
superior to those of competitors
costly for others to imitate
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