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January 5, 2020

Marketing Strategy

See attached document for specific assignment details1

Checklist:

    Choose a product of your choice and critique the promotional strategy.
    What message is the sponsor trying to convey?
    How would you do it differently?

Book used in class:
Lamb, C. W., Hair, J. F., & McDaniel, C. (2019). MKTG12 (12th ed.). Boston, MA: Cengage Learning

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