Uber Case Report
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Get it written →Analyze the case UBER covering different topics from this course and answering the following:
Analyze the Business model, UBER competitive advantage and digitization,
analyze the Marketing strategy and analyze the overall external environment
Identify possible and Targeted Segments
identify sources for Customer insight and develop a Customer journey mapping,
Propose a Brand story proposal, and clarify your answer.
What attribution model do you suggest for UBER?
How Uber is using automation (in which stages of the customer journey and what forms)? Would you suggest another area for marketing automation?
Have you ever used UBER? What was your customer experience? What would you suggest for improvement?
Diagnose the problem and provide a solution for further growth. Write a case report answering the above questions, with maximum 3.000 words.
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