37067Create a 2–3 page marketing strategy by completing the Final Project Template, filling in each field with the required information, including:
Target market segment(s)
Who are your existing and potential customers (target market)?
What are the needs of your target market, as identified through market research?
What are your company’s strengths?
How do the strengths of your company match the needs of your target market?
What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?
Why did you select each of these marketing activities?
Monitoring and evaluation
How will you monitor and evaluate how effective your marketing strategy has been?
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