Case regarding the alliance between Volkswagen and Suzuki
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1. What are the major cultural differences between EUropean and Japanese managers that affect implementing strategic and collaborative agreements such as a joint venture?
2. Why did VW believe that Suzuki could assist in developing the Indian market?
3. Is it normal for international companies that partner whitin a joint venture terminate the agreement in time. Why?
4. Did the problems between VW and SUzuki cause other international partners to avoid either company after the event?
Please make sure to follow the format that I have attached with the case. Include your personal response at the end.
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