Kudler Fine Foods has used commercial stock photography brokers for the images on its Internet site and for its print advertising. Kathy Kudler says she’s proud of the fresh, organic products she is selling and wants to show the actual products for sale in the stores’ advertising

Kudler Fine Foods Executive Presentation

Kudler Fine Foods has used commercial stock photography brokers for the images on its Internet site and for its print advertising. Kathy Kudler says she’s proud of the fresh, organic products she is selling and wants to show the actual products for sale in the stores’ advertising. In addition, she says she wants to showcase actual store displays and feature store employees in the ad campaigns.

The Learning Team will analyze the pros and cons of outsourcing the photography to a professional photographer or creating the infrastructure to take the photographs in-house. The team will prepare an 8- to 10-page paper that discusses their analysis and sets forth their recommendation. The team will also prepare a Microsoft® PowerPoint® presentation of the project.

In performing the analysis, the Learning Team should consider:

•   The pros and cons of outsourcing the photography to a professional photographer.

•   The pros and cons of creating the infrastructure to take the photographs in-house.

•   Legal issues and how they would be handled under the in-house and outsourced models.

•   If done in-house, what equipment would be required and what costs would be incurred.

•    How the photography would impact the day-to-day store operations under each model.

•    How often new photographs could be taken under each model.

•    The potential uses of the photographs and those implications under each model.