SWOT Analysis Strengths Weaknesses Opportunities Threats Converting the Weaknesses to Strengths Converting the Threats to Opportunities 7. Marketing Strategies Positioning Product Prici
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6. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Converting the Weaknesses to Strengths
Converting the Threats to Opportunities
7. Marketing Strategies
Positioning
Product
Pricing
Distribution
8. Communication Strategies
Advertising
Public Relations
Promotion
Communication Plan
Crisis Management Plan
9. Marketing Budget (Based on the proposed marketing/advertising activities included in this marketing plan) (Feel free to use the attached Annual Marketing Budget Template)
Sales projections (for 12 months)
Expense projections (for 12 months)
Financial Analysis
10. Implementation Strategy
Action Plan and/or Next Steps
Media plan
Schedule (Gantt Chart)
Assignments (Who does what when)
11. Evaluation Method(s)
How do you know if your marketing plan is working?
Lead tracking systems
Sales reviews
Other
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