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Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strate

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  1. Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
  2. Assess your business strategy and performance during the second year.
  3. Explain actions taken in regard to the marketing plan.

Custom bike company

Industry Financial Ratios

Industry Financial Ratios
Ratio Lowest Highest Average Custom Bike Company
Liquidity Ratios
Quick Liquidity Test Ratio 1.43 1.43 1.43 N/A
Activity Ratios
Fixed Assets Turnover 1.17 4.47 2.59 1.17
Total Assets Turnover 0.89 1.97 1.42 0.89
Leverage Ratios
Debt Ratio 0.00 15.22 3.04 0.00
Debt to Paid-In Capital 0.00 17.96 3.59 0.00
Profitability Ratios
Gross Profit Margin 55.28 68.13 62.75 68.13
Net Profit Margin 10.25 29.98 20.85 15.40
Return on Assets 12.69 45.84 30.75 13.77
Return on Paid-In Capital 12.69 45.84 32.13 13.77
Financial Statement Highlights
Revenues 2,544,300 12,611,850 8,193,144 2,544,300
Gross Profit 1,733,369 8,513,514 5,146,400 1,733,369
Net Income 391,698 3,678,076 1,922,100 391,698
End of Worksheet

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Market Demand

Market Demand
Company Recreation Mountain Speed Total Demand
Freedom Cycles 4,681 5,042 3,129 12,852
CIOVATION 1,251 2,650 1,913 5,814
Cyclist Corporation 1,287 3,195 2,183 6,665
Seiklus3D 2,301 5,652 3,317 11,270
Custom Bike Company 1,204 167 675 2,046
Total 10,724 16,706 11,217 38,647
End of Worksheet

Market Share

Market Share
Company Recreation Mountain Speed Total Market Share
Freedom Cycles 43.65 30.18 27.90 33.25
CIOVATION 11.67 15.86 17.05 15.04
Cyclist Corporation 12.00 19.12 19.46 17.25
Seiklus3D 21.46 33.83 29.57 29.16
Custom Bike Company 11.23 1.00 6.02 5.29
End of Worksheet

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Sales – Total

Sales – Total
Brand Net Demand Lost Sales Due to Stock-outs Units Sold Sales Revenue Rebates Cost of Goods Sold Gross Margin
Cruiser 2.0 432 0 432 475,200 10,800 115,130 349,270
The Climber 186 0 186 241,800 4,650 78,971 158,179
Silver Bullet 675 0 675 945,000 16,900 330,500 597,600
Cruiser 3.0 426 0 426 489,900 10,650 128,412 350,838
Cruiser 4.0 327 0 327 392,400 16,400 98,517 277,483
Total 2,046 0 2,046 2,544,300 59,400 751,531 1,733,369
End of Worksheet

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Brand Profitability

Brand Profitability
Report Item Cruiser 2.0 The Climber Silver Bullet Cruiser 3.0 Cruiser 4.0
Brand Revenues 475,200 241,800 945,000 489,900 392,400
– Rebates 10,800 4,650 16,900 10,650 16,400
– Cost of Goods Sold 115,130 78,971 330,500 128,412 98,517
= Gross Profit 349,270 158,179 597,600 350,838 277,483
Brand Design 0 0 0 0 0
+ Ad Design 0 0 0 0 0
+ Brand Advertising 31,062 15,000 0 22,500 31,062
+ Brand Promotions 1,500 1,500 1,500 1,500 1,500
+ Internet Marketing 3,502 10,479 0 6,077 9,231
= Expenses 36,064 26,979 1,500 30,077 41,793
Brand Profit 313,206 131,200 596,100 320,761 235,690
Profit per Unit 725 705 883 753 721
% from Brand Revenues 66 54 63 65 60
End of Worksheet

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Conscious Scorecard

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Corrections to conditions that cause harm are indicated using a "+". Failures to correct such conditions are indicated using a "X".
Conscious Scorecard
Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
Employee Survey
Employee Survey + Blank Blank Blank Blank
Quality Inspections
Bike frame + + + + +
Carbon fiber material + + + + +
Tires + + + + +
Brakes + + + + +
Gears + + + + +
Follow-up Studies
Environmental Concerns Blank Blank + Blank Blank
Quality Control Blank + Blank Blank Blank
Employee Involvement Blank Blank Blank Blank +
Production Efficiency Blank + Blank Blank Blank
Good Neighbor Blank Blank Blank Blank +
Environmental Concerns
Retrofit production facility with system to collect, store, and dispose of all chemicals. Blank Blank Blank Blank +
Separate employees from chemicals with respirators, protective clothing, and gloves. Blank Blank Blank Blank +
Create a "clean room" production facility by controlling the airflow with a super clean, reverse-flow, air ventilation and filtration system. Blank Blank Blank Blank +
Place air-filtering plants throughout the production facility. Blank Blank Blank Blank +
Join a producer consortium to develop economical and environmentally friendly ways to recycle carbon fiber products. Blank Blank Blank Blank +
Worker Training
Cross-train employees to work on multiple tasks within their department. Blank Blank + + +
Train employees to help with departmental planning, including issues related to workflow, equipment, materials, job assignments, vacation scheduling, etc. Blank Blank Blank Blank Blank
Schedule time for department planning with coworkers and supervisors. Blank Blank Blank Blank Blank
Develop teamwork skills, including interpersonal, communication, and negotiation skills. Blank Blank Blank Blank Blank
Quality Control
Set up a statistical process control (SPC) program to monitor all materials, parts and manufactured components. Blank Blank + + +
Train operators to detect errors and adjust machines so they produce within tolerance. Blank Blank + + +
Supplier Relationships
Measure and reward purchasing agents on both the cost and quality of incoming materials, parts, and services. Blank Blank Blank Blank +
Work with suppliers to launch and maintain their own quality improvement programs. Blank Blank Blank Blank Blank
Health
Provide fitness center for employees. Blank Blank Blank Blank Blank
Provide daycare services for employees. Blank Blank Blank Blank Blank
Setup and run a health clinic that includes general practitioners plus a few specialists for employees only. Blank Blank Blank Blank Blank
Setup and run a health clinic that includes general practitioners plus a few specialists for the immediate families of employees. Blank Blank Blank Blank Blank
Good Neighbor
Set up a grant program to supplement the learning experiences at local schools. Blank Blank Blank Blank Blank
Provide seed money to create a technical training school and recruit its students as employees. Blank Blank Blank Blank Blank
Help to create bike trails that connect the residential areas, community center and the industrial section where the production facility is located. Blank Blank Blank Blank Blank
Help to create a series of parks throughout the community, but first near the production facility. Blank Blank Blank Blank Blank
Work with local officials to expand and repave the stretch of road from the apartment complexes to the production facility. Blank Blank Blank Blank Blank
R&D Investments
Carbon fiber material: Enriched – lighter, stronger Blank Blank Blank Blank Blank
Carbon fiber material: Superior – very light, strong Blank Blank Blank Blank Blank
Accessories: Pedal-powered phone/device charger Blank Blank Blank Blank Blank
Packaging: Sustainable Blank Blank Blank Blank Blank
Failure to correct conditions that cause harm to employees, customers and/or community after learning about the problem and being able to fix it
Allowing toxic chemicals to enter the water supply Blank Blank X X Blank
Exposing workers to toxic chemicals during the production process Blank Blank X X Blank
Exposing workers to tiny carbon fibers and epoxy dust that could cause respiratory problems Blank Blank X X Blank
Selling rugged bike frames with the standard carbon fiber that could result in injuries to Mountain bikers Blank Blank Blank X X
Selling products with packaging that is wasteful Blank Blank Blank X X