Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream with their book, Positioning, the Battle for Your Mind, published in 1980 and since updated several times.  In brief, they define positioning as the mental short list that a consumer has in her mind when she starts to think about shopping for something.    That […]

It is one of the most cliché of clichés, but it nevertheless rings true: The only constant is change. As a nursing professional, you are no doubt aware that success in the healthcare field requires the ability to adapt to change, as the pace of change in healthcare may be without rival. As a professional, […]

  Issues with morale at the workplace are common in many industries. Often, these problems can be overcome by managers employing a specific motivational strategy to help improve morale. Find an example of a workplace suffering from motivational issues (either a personal example or a case study that you research). Determine the best motivational strategy […]

iscussion Question: The use of smart phones is growing rapidly. What could be the possible limitations of using a smart phone instead of a traditional laptop? Identify at least two limitations. Are these limitations surmountable? There is currently no standardization in the operating system (OS) used in a cell phone. What problems does this pose […]

iscussion 4: Complementary and Alternative Medicine Discuss the safety and effectiveness of alternative and complementary medicine for the treatment of specific illnesses such as cancer, diabetes, and hypertension. The U.S. federal government’s National Center for Complementary and Integrative Health (NCCIH), is an agency with resources allocated to the research on specific health interventions and practices […]