Getting Started Ratio analysis is useful in evaluating a firm’s financial performance. Being able to apply ratio analysis is an important skill for a manager. This assignment will teach you how to understand a company’s financial performance from year to year and draw conclusions from your analysis.  Upon successful completion of the course material, […]

  Getting Started No matter how careful you are in your research, you will eventually discover some data that does not fit your understanding of the situation.  What do you do with it?  Thomas Kuhn tells the story of some great leaps in science that were made when some researchers were convinced that certain data […]

GDP is the widely used measure to evaluate the state of the economy (in the U.S. and other nations). Some believe it is not a good measure of the quality of life. I am sending a couple of articles that address this in an email on Thursday afternoon. It will be titled IS GDP A […]

  Gabriel García Marquéz's short story A Very Old Man with Enormous Wings  (Links to an external site.)is a well-known work of magic realism that makes some pretty bold statements about human nature.  Look up magic realism to have a better understanding why García Marquéz would use this genre. So far, we've covered narration, description, […]

From the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, address the following: Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well? How was this campaign structured to achieve results? Provide an example to […]