Part A: With Products, Is It Form or Function? The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: […]

Cemeteries are full of history. Have you ever taken a stroll through a cemetery? If you have, you would see the headstones all tell a story. They may or may not offer us a name, a birthdate, a death date, an inscription, something indicating their career, and even relationships. For instance, during different time frames, […]

Create an assessment battery for a hypothetical client seeking career counseling and guidance. • Include the types of assessments you would use and the rationale for your choice of each assessment. • Use at least 3 quantitative assessments and 2 qualitative assessments (i.e. clinical interview, card sort etc.) • Each assessment you select should be […]