Case Study 1 CSO 2.1, 3.1

The goal of completing this case study is for you to apply the theories and ideas you have learned from the Lussier book. (ATTACHED)

Read the case “Strategy Driven HR management: Netflix, a behind the scenes look at delivering entertainment.” (Lussier Case 2.2, page 69), and answer the following questions in no less that one paragraph each.  Include reference to the facts from the case and citations from the book:

Case Study 1 Questions

1.  Netflix was a pioneer in the online video rental market, making old-fashioned DVD rentals a thing of the past and putting Blockbuster out of business. Using the five-forces model, describe how Netflix changed the entertainment rental industry.

2.  What is Netflixs competitive strategy? What does it believe is the driving force that makes this strategy so successful? Do you agree?

3.  In terms of sustaining the companys competitive advantage, what is the most important step that Netflix has taken, as noted by Hastings and McCord?

4.  Where we want to be, how to get there, and where are we now are key points of a successful companys strategy. How do the companys HR policies support the firms strategy?

5.  How does Netflix monitor its employees performance? Would you prefer to be evaluated this way or through a balanced scorecard (BSC) approach? Explain your position.

6.  How would you create a link between customers and the way employees perform to assure that incentives are distributed evenly and equally at Netflix?

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