MKT607 Week 6 assignment Benchmark-Digital Marketing Promotion latest 2018 july
Week 6
assignment
Benchmark – Digital
Marketing Promotion
This part of your Marketplace Live simulation assignment is
individual. You will present the content to your team members and determine an
appropriate digital marketing plan to include in your Marketing Plan assignment.
At this point, your team has developed a Marketing Plan to
support your marketing division and justify an additional capital investment
from corporate headquarters to move forward. Digital marketing is a critical
part of marketing strategies today because of the prevalence of social media
and other web-based technologies, online media outlets, and mobile Internet and
applications.
Based on the current position of your new division in the
simulation and your goals for coming quarters analyze the market research data,
competitive data, and real-world digital marketing options to develop a
summarized digital marketing plan for your division that benefits growth and
considers competition. In 500-750 words, address the following:
Digital marketing options for your division: Discuss the
decision to shift all or a portion of your division’s promotional budget in the
simulation to digital marketing. Consider factors including B2B verses B2C
considerations in digital media, target market coverage, exposure, analytics,
and costs.
Digital media impact: How would the addition of digital
media options influence your division’s overall promotional plan?
Digital media types and options: Include examples of
specific social media platforms, blogs, websites, applications, etc. and
include a justification for each based on your division’s goals. Use real-world
data by researching the outlets/platforms, reviewing media kits when available,
and citing available sources on exposure, targeting options, etc.
Monitor digital media: How will you monitor effectiveness
and adjust your strategy based on your division’s goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify your plan.
Submit your individual report to the assignment drop box,
and then post your report to your CLC team forum for your group to review.
Review the reports of the rest of your team and, as a group, discuss your
individual plans to create the final digital marketing section to be included
in your group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center.
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