For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional promotion, social media promotion, digital promotion, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.
Note: You should make all assumptions needed for the completion of this assignment.
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Instructions
Complete this assignment using the Marketing Plan Template Part C Download Marketing Plan Template Part C[DOCX].
Step 1: Use the Marketing Plan Template Part C to complete Part C by developing 3 to 4 double-spaced pages, excluding the title page and sources page. Save it as Lastname_Firstname_MKT500_MarketingPlan_PartC_Assignment.
Step 2: For Part C of your Marketing Plan, you have the opportunity to update and improve the content in the Plan A and Plan B sections based on instructor feedback. This is only to help you develop Part C. Plan A and Plan B will not be regraded. Once an assignment has been graded, it cannot be regraded.
Step 3: Follow the instructions carefully as you complete each assignment.
Step 4: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
Section Instructions
Marketing Plan C Summary
1. Develop an introduction for Part C of the Marketing Plan that includes key components.
Include the company name, type of business, the product it makes or the service it provides, and location.
Include a short reflection on your experience of developing the Marketing Plan.
Your answer in this section should be 1-2 paragraphs.
Traditional Promotion
2. Explain the strategy for traditional promotion for the product or service and target market.
Include: content/message, platform [advertising, public relations, sales promotion], and timing.
Your response in this section should be 2-3 paragraphs. Use complete sentences.
Social Media Promotion
3. Develop a strategy for social media promotion for the product or service and target market.
Include content/message, platform, and timing.
Refer to the Week 8 social media marketing activity and the Week 8 discussion.
This is a good section to use references to speak to the validity and choice of your social media choices. That is, use an academic resource that shares their research on demographics and metrics of the use of your chosen platform(s). For example, TikTok has xxx followers who are between the ages of xx–xx, have xx with an income level of xx–xx, and like to share xxxx. Then cite/reference the source.
You may want to research social media platform data by navigating to the social media profile and looking for “analytics” or “insights”.
4. Create a script for a 30-45 second video to advertise your product or service as a social media influencer.
5. Record a 30-45 second video to advertise your product or service as a social media influencer.
The ad should reflect your social media strategy and should be focused on your target market (audience).
Refer to the instructions, How to Record Video or Audio Using My Media (PDF) in Canvas Download How to Record Video or Audio Using My Media (PDF) in Canvas, to help you record your video advertisement. Don’t worry! You can record the audio more than once before you submit it. Your video advertisement will be recorded directly on your Canvas assignment page and linked in this template.
Your response in this section will include a social media promotion (3-4 paragraphs) and a link to a 30-45 second video advertisement with the corresponding written script. Paste a link to your video file and your written script, with SWS citations.
Digital Promotion
6. Describe the strategy for digital promotion for the product or service and target market. Include: content/message, platform, and timing.
Your response in this section should be 3-4 paragraphs.
Social Responsibility or Cause-Related Marketing Strategy
7. Develop a social responsibility or cause-related marketing strategy most relevant to the product or service and target market.
Refer to the Week 10 discussion.
Your response in this section should be 3-4 paragraphs.
Provide at least two current (within 5 years) academic resources from the Strayer Library and/or outside sources. Note: Wikipedia and Web-based blogs do not qualify as credible resources. In-text citations are required when paraphrasing or quoting another source. Cite each source listed on your source page at least one time within your assignment.
For help with research, writing, and citation, access the library or review library guides. For citing social media resources, refer to How Do I Cite a Post From Social Media?
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Develop marketing strategies and plans related to a given product or service and target market.
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