In conjunction with a tool like Porter’s Five Forces, the Ansoff Matrix can be used to formulate a more robust assessment of the drivers of business growth
In conjunction with a tool like Porter’s Five Forces, the Ansoff Matrix can be used to formulate a more robust assessment of the drivers of business growth. For the same organization you selected in Week 1, produce an Ansoff Matrix analysis by conducting research using any two of the following three AI tools (free version is sufficient) for this organization: ChatGPT, Gemini, Copilot. Synthesize the results produced by the two chosen tools to arrive at a finalized version of the Ansoff Matrix for this organization. Be sure to explain how these elements can be used to identify opportunities and increase revenue through the development of new products/services and/or tapping into new markets. Your primary posting should include an overview (in your own words) of the results produced by each of the two chosen tools, as well as the finalized Ansoff Matrix for this organization. For your additional postings, consider potential AI hallucinations in your classmates’ posts. In addition, as part of your responses to your classmates, pose questions to them about their Ansoff Matrix analysis from the perspective of a VP of Operations role.
Week 1
The for-profit organization I previously worked for was Nike. Nike was founded in 1964 and is based in the surrounding region of Beaverton, Oregon.
The four components of the balanced scorecard would apply as follows:
Financial Perspective: NIKE Incorporated has over $51 billion in revenue and is the largest supplier of athletic equipment, shoes and apparel.
Customer Perspective: Nike consumers are continuously seeking athletic apparel due to Nikes creativity and modern innovation. Nike’s sports equipment and sneakers are outstanding in terms of comfort, durability and performance.
Internal Business Processes Perspective: Nike’s internal strengths are its brand equity, Research & Development spending, and its digital platform. Threats include Under Armour, Puma, Reebok and Adidas.
Learning and Growth Perspective: Nike has insisted that offering solutions, and not symbols, should be the target for sustainability in buying power. In addition, diversifying and expanding into categories such as digital fitness and health technology.
References
Chung, K. Y. C., Derdenger, T. P., & Srinivasan, K. (2013). Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls. Marketing Science, 32(2), 271–293. https://doi-org.ezproxy1.apus.edu/10.1287/mksc.1120.0760
Ouyang, K. (2024). Analysis of Nike and Adidas Marketing Strategies on TikTok. EDP Sciences. https://doi.org/10.1051/shsconf/202420701018
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