BUSI 830 – Mind map to Storyboard Assignment
Study Notes: BUSI 830 – Mindmap to Storyboard Assignment
1. Purpose of the Assignment
The Mindmap to Storyboard assignment is designed to help students visually and strategically organize complex business ideas. It bridges creative thinking with structured planning, enabling clear communication of concepts, strategies, or processes.
2. Key Components
a. Mindmap
A visual brainstorming tool that starts with a central idea and branches into related themes.
Encourages nonlinear thinking and idea expansion.
Common elements:
Central node (main topic)
Branches (subtopics)
Keywords, icons, or color coding
b. Storyboard
A sequential visual layout that tells a story or outlines a process.
Translates abstract ideas into actionable steps.
Common elements:
Frames or panels
Captions or descriptions
Flow or timeline
3. Assignment Steps
Select a Business Concept or Challenge
Examples: launching a product, improving customer experience, entering a new market.
Create a Mindmap
Use digital tools or hand-drawn formats.
Include at least 3–5 major branches with supporting ideas.
Analyze and Organize
Identify key themes and logical flow.
Prioritize ideas based on relevance and impact.
Develop a Storyboard
Convert mindmap branches into storyboard panels.
Each panel should represent a step, decision, or insight.
Include visuals, captions, and transitions.
Reflect and Refine
Ensure clarity, coherence, and strategic alignment.
Consider audience understanding and engagement.
4. Evaluation Criteria
Criteria Description
Creativity Originality and depth of ideas
Clarity Logical flow and visual organization
Strategic Insight Relevance to business goals
Presentation Professional formatting and visual appeal
Reflection Thoughtfulness in analysis and refinement
5. Tips for Success
Use color and icons to enhance visual impact.
Keep text concise—focus on key messages.
Think like a strategist: What story are you telling? Who is your audience?
Use tools like Canva, PowerPoint, or Miro for digital storyboards.
📝 Quiz: Mindmap to Storyboard (15 Questions)
Instructions: Choose the correct answer for each question.
1. What is the primary purpose of a mindmap? A. To present financial data B. To brainstorm and organize ideas visually C. To write a business report D. To create a marketing plan Answer: B
2. What does a storyboard typically represent? A. A list of tasks B. A timeline of events C. A sequential visual narrative D. A budget breakdown Answer: C
3. Which element is central to a mindmap? A. Budget B. Timeline C. Central node or idea D. SWOT analysis Answer: C
4. What is a key benefit of using a storyboard? A. It replaces all written reports B. It helps visualize steps and decisions C. It eliminates the need for planning D. It focuses only on design Answer: B
5. Which tool is commonly used to create digital mindmaps? A. Excel B. Canva C. Miro D. PowerPoint Answer: C
6. What should each panel in a storyboard contain? A. A financial chart B. A caption or description C. A bibliography D. A list of references Answer: B
7. How many major branches should a mindmap typically include? A. 1–2 B. 3–5 C. 6–10 D. Unlimited Answer: B
8. What is the first step in the assignment process? A. Create a storyboard B. Select a business concept or challenge C. Submit a report D. Conduct market research Answer: B
9. Which of the following enhances visual impact in a mindmap? A. Long paragraphs B. Black-and-white design C. Color and icons D. Footnotes Answer: C
10. What does strategic insight refer to in this assignment? A. The use of financial models B. The alignment of ideas with business goals C. The number of slides used D. The length of the captions Answer: B
11. What is the role of reflection in the assignment? A. To summarize the budget B. To refine and improve clarity C. To add more visuals D. To remove unnecessary ideas Answer: B
12. Which format is acceptable for submitting a storyboard? A. Only hand-drawn B. Only written C. Digital or hand-drawn D. Only spreadsheet Answer: C
13. What does the central node in a mindmap represent? A. The final outcome B. The main idea or concept C. The budget D. The audience Answer: B
14. Which of the following is NOT a recommended tool for storyboarding? A. Canva B. PowerPoint C. Miro D. Excel Answer: D
15. What should guide the flow of your storyboard? A. Random order B. Alphabetical listing C. Logical sequence of ideas D. Color scheme Answer: C
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