Create A Quality Function Deployment (QFD) Tool for Effective Training

Background

For this assignment, you will prepare a presentation using PowerPoint presentation software.

Instructions

The key to successful product management and design is the “voice of the customer” or the concept of quality function deployment. The most successful marketing-oriented companies will itemize customer requirements, and then rank the requirements in the product development process. Use this MKT523 Assignment 6 Template for this assignment, as you will also complete a QFD template.

You have been tasked to train newly hired product managers within the company you originally selected for Assignment 3. In your presentation, be sure to address the following:

· Indicate which requirements the company excels at identifying and itemizing.

· Identify the skills and job requirements that a successful product manager must have or develop to be successful.

· Use the QFD chart in the template file to illustrate your findings, adding additional rows and columns as necessary within the provided template.

Length: 2-3 slides, not including title and reference slides. Include your transcript within the notes section of each slide.

References: Include a minimum of 2 scholarly resources.

The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to National University’s Academic Integrity Policy.

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