Communicating the Change Paper
For this assignment, you will
1. select one of the communication components the organization would have distributed due to the change and write the communication in a Word document.
2. analyze any media, news, or other communications that explain the change in the organization and explain how the company handled communicating the change to its stakeholders.
An essential part of any change project is how the change is communicated to the organization, the change agents, the line workers, the customers, and the public. Along with media relations issues, communication change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the most challenging part of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this!
Here’s what to do:
1. Write an analysis of the communication your company used to communicate the organizational change.
· Research and analyze any media, news, or other communications that provide details on the change that occurred in the organization.
· Explain how the change was communicated to its stakeholders and the information shared in the communication you researched.
· Discuss whether the communication effectively addressed the change to its intended audience (refer to the Chapter 7 reading).
2. Create an original communication sample your organization could have distributed related to the change. Do not re-create a communication previously used by an organization.
· Write the communication in a Word document (either the text or the script if the communication would have been oral). You may select to complete an interoffice memo, press release, employee or customer newsletter, or a corporate email update.
· Use your creativity to communicate the message. The form of communication you use should be based on the appropriateness of the message. You will be graded on how well your communication relates to the audience and stakeholder group to which it is intended.
Rubric
Category
Description
Documentation and Formatting
The paper is properly referenced according to APA guidelines with at least four references that are properly cited, including in-text citations.
Analysis
The paper analyzes the actual communication plan as seen from the public eye.
Communication Sample
A sample communication piece for the organization is provided and uses resources from the course.
HRM Outcome C (Faculty Only)
Assess the culture and workplace environment and propose and make HR decisions that align with and help achieve an organization’s strategic goals.
Total Points
A quality paper will meet or exceed all of the previous requirements.
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