Change Management Communication Plan and Continuity Strategies
Part Three: Change Management Communication Plan and Continuity Strategies
Change Management Communication Plan Presentation
Submit a creative and polished PowerPoint presentation with narration to share your change management communication plan. The communication plan should include your recommendations for workforce development techniques and how you plan to communicate these to the U.S. branch employees.
Specifically, you must address the following rubric criteria:
Define the audience by performing a target audience analysis. (slides 1–2)
Determine core and audience-specific communication objectives and messages, including appropriate tone. You may include the following information (slides 3–4):
Discuss goals of the communications campaign. You may consider the following points:
Why is this communication campaign needed?
What are the essential topics to communicate to company leadership?
What do front-line employees need to know as they experience and deal with the impact of change?
How will you convey need and urgency for change? Discuss What’s in It for Me (WIIFM).
Use a story or a graphic to connect with the change vision for success to the communication plan.
Define and communicate new performance expectations and what stakeholders need to do to prepare for change.
Recommend two workforce development techniques to support employees’ adaptation to change and build on existing skills and strengths. Consider the following (slides 5–6):
What do you want the employees of the U.S. branch to do differently?
How should the organization’s leadership support employees during the change, through training and development programs to address the gaps?
Determine and review the best delivery channels for each communication based on the target audience analysis. Select a minimum of three channels as part of a multi-prong communication strategy. You may include the following information (slides 7–8):
What would be the communication timeline for delivery of all messages? Create an outline.
How often will the branch’s change initiators communicate with this audience?
Outline communication responsibilities and assignments. Who is responsible for leading communications with this audience?
Include your plan for a feedback loop to monitor and manage the communication campaign. (slides 9–10)
Determine metrics or key performance indicators (KPIs) to track the success of the communication campaign.
Outline how the metrics will be implemented and tracked through a feedback loop.
Executive Letter
Write an executive letter to the VP of the U.S. branch recommending a strategy and best practices for sustaining the change efforts. Specifically, you must address the following criteria:
Recommend one strategy for evaluating the business impact of change.
How can they sustain change efforts through performance management?
Recommend two best practices for ensuring new skills are applied on the job.
Include at least one reinforcement technique leadership can use to sustain change.
What to Submit
To complete this project, you must submit the following:
Part Three: Change Management Communication Plan and Change Continuity Recommendations
Change Management Communication Plan (Presentation)
Submit a recorded PowerPoint presentation with 10–12 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Note: Remember to use both on-screen text and narration or speaker notes in your PowerPoint slides to convey your information effectively. For example, you can use brief, bulleted lists on the slide and include detailed explanations in your narration or speaker notes. A resource explaining how to add narration to your presentation can be found under “Supporting Materials” below.
Supporting Materials
The following resources support your work on the milestone submissions and the project:
Case for Change Guide: This document will provide you with instructions on what to include in the change readiness report.
Employee Engagement Surveys: This document presents the results of the most recent employee engagement survey.
Exit Interviews: This document presents the views of employees who voluntarily left the company.
Forms of Resistance Grid: The infographic presents the forms of resistance that learners can use as a reference to identify forms of resistance in the change readiness report.
Leaders’ Self-Evaluations: This document includes self-evaluations drafted by managers, which is part of the performance management process.
U.S. Branch Overview: This document provides data regarding the U.S. branch’s financial position and structure.
Vision, Mission, and Strategic Goals: This will include the CEO’s compelling vision as translated by the VP.
Reading: Record a Presentation
Use this resource to learn how to record your PowerPoint presentation with narration and video.
Resource: MBA Research Guide
This Shapiro Library resource will help you find any additional information you may need to complete the project.
Website: Hofstede’s Cultural Dimension Model allows the single reproduction of limited parts for use in a thesis or academical articles
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