1) View the required videos and Thompson (2020) textbook on PES
1) View the required videos and Thompson (2020) textbook on PESTEL Analysis and the Five Forces Framework. 2) Six components of the Macro-Environment and the Five Forces Model for Airbnb3) Prepare a brief PESTEL Analysis on Airbnb. You must address all six elements.4) Prepare a brief Five Force Analysis as presented in our Thompson (2020) text for Airbnb. Address all five forces.5) analysis must be driven by facts, research, and data.6) Your analysis should atleast 500 words excluding title and references7) Incorporate at least one course (our text) and one non-course scholarly/peer reviewed source in your paper.8) Create Leve1, 2 and Level 3 APA headings for each portion of the analysis. 9) All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
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