Sales Journal and Reflection Languish in A Dressing Room

Module 4: Sales Journal and Reflection

Have you ever waited forever to buy a pack of gum at a busy drugstore? Have you ever been left to languish in a dressing room by a salesperson that seems to be on a break somewhere? If so, you already know that sales and customer service are integral parts of marketing and customer satisfaction. For the first 3 days of week 4, keep a journal of your personal sales and customer service experiences with local and online merchants. Keep track of all the details; no item is too small to track. On Wednesday read through your journal and relay the most noteworthy adverse event. If the experience fell short what could the customer service have had differently to enhance the experience? You can also use a recent past service experience or product purchase too for this week’s discussion post. Will you visit the service or buy the product again? Read this article on Service Paradox Recovery https://www.ringcentral.co.uk/gb/en/blog/definitions/service-recovery/ Apply it to your service/product purchase experience. Would you return to that business again? Why or why not?

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