External Environmental Analysis of ExxonMobil
Project 1: Starting an External Environmental Analysis Name Course Professor Date Project 1: Starting an External Environmental Analysis Introduction I. Company Overview II. General Environment -Identify the global industry in which the company operates – Discuss the company’s general environment by developing a PESTEL Analysis. – Political, Economic, Sociocultural, Technological, Environmental, and Legal You may not use a PESTEL analysis that is already completed and available on the Internet. The analysis has to result from your research and your own development. NOTE: A PESTEL analysis is not a table, and it is not a bulleted assessment. (Please use regular narrative as though you’re explaining it to the professor in a conversation). -Identify and discuss one key trend for each letter of the PESTEL for the industry. Key trends are separate from the PESTEL analysis. -Select one of the six trends identified in the previous requirement and discuss how the selected trends could affect the specific company. -Discuss key areas of uncertainty related to the identified trend for the specific company that could potentially impact the company’s strategy. -Perform strategic analysis of the company’s mission, vision, and objectives. III. Conclusion -Create a conclusion. The conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider 2 Project 1: Starting an External Environmental Analysis applications derived from the main points of the project’s requirements. Finally, you will conclude the findings of the external environment analysis. NOTE: * PLEASE USE THIS FORMAT. *THE REFERENCES BELOW ARE NOT COMPLETE, IVE ONLY PROVIDED SOME. PLEASE USE THEM ALL ALONG WITH CITATIONS AND PAGE NUMBER References Mikulic, M. (2023). ExxonMobil Statistics and Facts. Retrieved from https://www.statista.com/topics/1109/exxonmobil/#topicOverview Exxon Mobil Corp Financial Statements 2009-2023 | PFE. Retrieved from https://www.macrotrends.net/stocks/charts/XOM/exxon/financial-statements Exxon Mobil Corp. SWOT Analysis. (2022). Exxon Mobil Corp. SWOT Analysis, 1–9. Retrieved from https://eds-p-ebscohostcom.ezproxy.umgc.edu/eds/detail/detail?vid=5&sid=3898bda8-233d-49c3-87b5634ea7217f16%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=99328704& db=bsu or http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN= 99328704&site=eds-live&scope=site The Saylor Foundation. (2014). Chapter 3: Evaluating the External Environment. Retrieved from https://leocontent.umgc.edu/content/dam/equellacontent/bmgt495/Chapter3_Evaluating_External_Environmentt.pdf 3 Project 1: Starting an External Environmental Analysis 4
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