Aerospace Industrial Studies Questions
Department of Engineering BEng AMM- EA 315SE – Aerospace Industrial Studies Module Individual Assignment 30% of the module mark Programme Name: BEng AMM Module Code: EA315SE Module Name: Aerospace Industrial Studies Module Delivery Date: 18-22 April 2024 Lecture’s Name: Dr Sevda Ahmadian Learning Objectives 1. 4. Analyse and evaluate aspects of the Aerospace Industry and the events and organizations. Plan and control a simple aerospace project. Submission and Deadlines The assignment must be uploaded on Moodle through the provided Turnitin link on 13th June 2024. Length The written report should be at least 2500 words and a maximum of 3500 words. The number of words in the report includes headings and the body of the report. References, annexes, tables, charts, and other additional elements should be counted in addition to that. Points will be deducted if your assignment is too short and does not cover the objectives or if your assignment is too long and the objectives are lost in the narrative. Going slightly over to complete your thoughts is not an issue. YOUR ASSIGNMENT Contrast an airline’s multiple years’ performance for being influenced by the current downturn in mainly financial performance survival. 1. Select from the attached list an Airline either A Full-Service Network Carrier or a Low-Cost Carrier (LCC) in a specific region and review its performance during the last three years. Identify the factors within the chosen airline business environment that most affected the development and the very first survival of these airlines during these current global crises and possibly within the next decade. Those factors 1 include, but not limited to, Political, Environmental, Social, Technical and Economic (PESTE). Also identify what plans or actions the airline has and can adopt to overcome the turbulent times and those influencing factors. 2. By evaluating and contrasting the most recent three years, generate a report that list down the marketing strategies on each individual year which made them superior or contrary lagging in the industry. Perhaps the airline had a consistent marketing strategy. Focus on the success products that made the Airline’s load factors improve and brought back financial benefits. In other words, draw conclusions of what are the airline’s best practice market strategies that achieved them the best in class over other major players in the industry in view of the increasing competitive environment. 3. As a supplement to the above point, Assess how well the airline has performed financially during 2015, 2014 and 2013, by contrasting yield, revenues (net profit margins) and passenger/cargo loads. Which year was when the airline has adopted the best business model and a successful long term strategy? If one of years is more successful than the other, make recommendations on actions/improvements that the airline could adopt. 4. Internet and researchers books are considered useful reference for subject assignment. All trends and ideas drawn can be based on experts’ opinions but be careful to reference all of your sources. It is quite essential to gain good marks to mainly be able to identify by contrast the various plans and business strategies adopt by each airline. To that extent, each one of you must research on airline and industry and be able to draw conclusions on best practices for the future. You should address issues like increased competition and marketing strategy and effect over financial performance, ticket fares, cost control and profits. 5. Marks will be awarded for proper interpretation of financial data analysed and not just attaching to report. As stated previously, all used material, studies and financial figures should be referenced using the Harvard referencing system as provided in class. 2 3 Aerospace Industrial Studies assignment Students Name Total Mark /100 % 1. Factors on airline business PESTE Analysis Have students identified the main political, economic, social, technological and environmental issues related to the selected Airline? /10% Analysis of possible future trends Has Students identified what plans or actions the selected airline can adopt to overcome the turbulent times and those influencing factors such as Fuel Hedging and competitive operating costs. /6% Conclusions /Recommendation Examples used Are conclusions valid? /5% Has students presented relevant info on chosen airline? /4% 2. Airline Product and Marketing Strategy Assessment of Students should have identified as many of following; product and 1. Product/brand Equity marketing 2. Marketing channels – Advertising, internet, newspapers. strategy 3. Competitors 4. Frequent flyer program Assessment of success of marketing strategy Conclusions 1. 2. 3. 4. Has students identified why PAX chose this airline? What is unique selling point of this airline? What stage of product life cycle is airline’s product at? Has students critically reviewed how successful airline is at marketing their product (i.e. did it affect PAX loads positive/negative and were they satisfied?) Are conclusions valid? 3. Financial Assessment Assessment of Low cost, No frills Vs Full service? Threat of competition? business model Has students related to business models taught in class, i.e. differentiation? Interpretation of financial results Conclusion Students should have researched finance status of airline 1. Has airline made profit over last two years? 2. Has airline’s operating expenses increased over last few years? 3. Has students analyzed yield management, operating margin, aircraft utilization, load factors, Profitability and Liquidity Ratios? 4. Did the students used examples of other airlines? 5. Has students discussed airline’s fleet newness factor and maintenance costs trends as discussed in class? 6. Has students discussed other revenue streams for airline? Are conclusions valid? /10% /5% /5% /10% /15% /5% 4 4. Conclusion/Recommendations/presentation/referencing/layout Recommendations Has students presented an overall conclusions section that sums up and conclusions the findings of their report? Has students made valid recommendations on what airlines need to do over the next 20 years to stay in business? Has the student demonstrate that they have understood the principles of airline ops and related them to their chosen airline? Table of Contents Introduction References Presentation/ Layout Assessors Name: Has the students presented a comprehensive Table of contents? Did the students reflect a proper introduction highlighting the purpose of assignment and useful info on airline Proper referencing style used (Harvard Style as discussed in class). In text citation and last page indication. Professional style o Margins, Fully justified, 1 ½ spacing, clear sections and sub sections that follow questions, common font size throughout o grammar and English o Page numbers, word count and general layout Dr Sevda Ahmadian Signature /5% /5% /5% /5% /5% Date 5
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